4in Group is a full-service integrated marketing communications (IMC) firm based in Shanghai, provides innovative, integrated, interactive and international brand solutions in China. Founded in 2003, the agency works with leading and emerging brands in the most demanding industry sectors in China. 4in Group performs ¡°in bound¡± and ¡°out bound¡± airport brand business practices, taking full advantage of its unparalleled network of government and private entity contacts.
4in Group specializes in pairing western branding and marketing expertise with Chinese culture. By combining our global experience with a deep understanding of the Chinese marketplace, 4in has been able to build, strengthen and protect top brands even during times of economic upheavals and uncertainties.
Corporate Values
innovative
Innovation is the key ingredient we supply to our clients. We are able to develop innovative concepts and solutions based on brand needs that constantly surprise and inspire a response.
integrated
Integration is our byword. The power of integrated programs and media can never be underestimated. However, they must be localized to the Chinese mind-set with a personal, hands-on approach to be successful. Our industry experience proves it.
interactive
Creating unique interactive platforms to strength impact with the core target. We engage your customers in cross-channel dialog to build sales and loyalty.
international
Coherent international brand architecture is a key component of a company¡¯s overall international marketing strategy. 4in Group¡¯s multi-professional/multi-culture team has the background to provide the necessary structure to leverage strong brands into China¡¯s markets.
Business Core
Meet The Team
Our people are top professionals with exceptional knowledge in the brand marketing field. The Management Team profile has a unique combination of sophisticated, world-class, branding know-how and in-depth, local cultural knowledge. We have the ability to feel, act and provide real-world solutions in this competitive market. We are armed with passion and commitment to produce outstanding work and measurable results that consistently go beyond client expectations.
Corporate personality ¡ª Inspired ¡°C¡± People
¡°Classy and Cultured¡±
¡°Cheerful and Crazy¡±
¡°Chic and Charming¡±
¡°Calm and Confident¡±
¡°Cultured and Customer-driven¡±
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